Rush. Standing-room. Lottery. TDF membership. Discount codes. There are so many ways to save money on tickets for Broadway shows in New York that you rarely need to pay full price for any of them.
Unless that show is “Hamilton.”
Since opening at Broadway’s Richard Rodgers Theatre last July, the hip-hop musical tracing the unlikely story of Founding Father Alexander Hamilton has been playing to sold-out audiences.
Related articles:
And not just your average sold-out audiences. “Hamilton” has attracted the world’s top celebrities — from musicians Jay-Z and Beyoncé to entertainment royalty Oprah Winfrey and Steven Spielberg and even a bipartisan caucus of current-day political figures led by former U.S. Vice President Dick Cheney and President Barack Obama.
Hamilton is attracting huge audience and even bigger price tags. But there are still a few ways to score cheap tickets. Photo: Chip Pate
How Hot Is “Hamilton”?
Ask Laurens! (Sorry, that’s a thing from the show.) But seriously, even in the dead of winter, when many Broadway productions are scrambling to lure anyone into the theater, “Hamilton” was selling every seat and packing more into standing room. According to published figures, they were paying an average of about $165 per seat, with the top tickets on sale at the box office — when they have any — for a staggering $475 each.
Finding tickets at all is a real challenge. Standard and premium seats available from the theater are still being snapped up the moment new dates go on sale. As of early March, the revolutionary show was sold out 10 months into the future.
If price is no object — and that doesn’t apply to any of us cheapos — tickets are available on the secondary market. The best option is TicketMaster, which allows verified ticket holders to resell their tickets. But brace yourself: The cheapest ticket for a recent weekend performance was $695 for a seat the following day, and most offered further in advance were between $1,200 to $2,500. Yes, per seat.
You may need to empty the national bank, but at least your tickets will be real. With such exorbitant prices, forgeries are everywhere. The New York Times has reported that people try to enter the theater almost daily with fake tickets.
There Are Cheap Options
It is a long shot, but don’t throw it away! If you want to see the ground-breaking musical — and even do it in true cheapo fashion — consider the ticket lottery and standing room.
Crowds line up for the Hamilton lottery outside the Richard Rodgers Theatre. Photo: Chip Pate
1. Ham4Ham In-Person Lottery (most of the year).
If you manage to win this “Hamilton” powerball, you’ll enjoy the best deal on Broadway — the opportunity to purchase one or two front-row seats for $10 each. That’s a sort of poetic price, since the hero of your show is also the face on your $10 bill. Hence, the catchy title, “Ham4Ham.”
To enter the in-person lottery, complete an entry form at the Richard Rodgers Theatre, 226 West 46th Street, beginning two and a half hours before the performance you want to attend. Entries are accepted for 30 minutes, closing two hours before the performance, when winners are drawn and immediately purchase their tickets. Usually, 21 front-row seats are available.
Hundreds show up for the in-person lottery, so your chance to win isn’t all that great. On the other hand, during the production’s first seven months, before winter set in and the lottery moved online, most lotteries included The Ham4Ham Show, a live performance outside the theater just before winners were drawn. Often featuring cast members from “Hamilton” and other Broadway musicals, the shows became so popular that many fans came just to see the performance. (You can see them on YouTube.) The Ham4Ham Show also has moved online for the winter and if it returns live this spring, it’s likely to be offered only on two-show days.
2. Ham4Ham Online Lottery (winter)
Perhaps it was the brutal weather, or maybe the army of fans spilling into 46th Street, but whatever the reason, “Hamilton” shifted to an online lottery for the winter.
To enter, visit the official online lottery site starting at 9 a.m. the day you want to attend. Applications are accepted from 9 am to 11 am for matinee performances, from noon to 4 p.m. for evening performances that follow a matinee, and from 9 am to 4 pm on days with only an evening performance. Once winners are selected, they are notified by e-mail and have 60 minutes to pay online for tickets, which cannot be transferred to anyone else. Nobody is saying how many people enter each lottery, but there were enough the first day that the entire system crashed.
Expect a bustling scene on performance days outside the Hamilton Theatre. Photo: Chip Pate
3. Standing Room Tickets
When the in-person lottery is offered, standing room tickets are part of a duel process. After the $10 lottery tickets are gone, drawings continue for the opportunity to purchase standing room tickets at $40 each. Not many are available — maybe one dozen on a good night — but it is another cheapo way to see the wildly inventive and popular musical. (Public sale of standing room tickets disappeared when the online lottery began.)
And, If You’re a New York City 11th Grader …
You’re young, scrappy, hungry and lucky! Thanks to “Hamilton” producers and The Rockefeller Foundation, more than 20,000 11th-grade students will see “Hamilton” for $10 each in an initiative designed to bring the show’s historical perspective to New York City students attending high schools serving low-income families. It doesn’t help most of us cheapos see history unfold on stage, but it’s still a pretty impressive outreach. And it’s something that would make Eliza Hamilton, Alexander’s wife and founder of the city’s first private orphanage, justifiably proud.
The post New York: 3 Ways to buy cheap tickets to “Hamilton” on Broadway appeared first on EuroCheapo's Budget Travel Blog.
